Why We Do This
Making predictions is easy. Being held accountable for them is rare. In the cannabis industry, it’s almost nonexistent.
Whitney Economics is the only cannabis research firm that publicly discloses forecast accuracy — claiming 90%+ historically, dipping to 85% in 2025. We believe this level of transparency should be the standard, not the exception.
The Green Forecast prediction scorecard publicly tracks every significant prediction we make, scored against real-world outcomes. When we’re right, we explain why. When we’re wrong, we explain what we missed.
How the Scorecard Works
Each Green Forecast issue contains specific, falsifiable predictions with:
- The prediction — a clear, unambiguous statement of what we expect to happen
- The timeframe — when we expect it to happen (12–18 months, 3–5 years, or 10–25 years)
- Confidence level — High, Moderate, or Directional
- The evidence — what data supports the prediction
At each subsequent publication, we review outstanding predictions and score them:
- Correct — the predicted outcome occurred within the stated timeframe
- Partially correct — the direction was right but the magnitude or timing was off
- Incorrect — the predicted outcome did not occur
- Pending — the timeframe has not yet elapsed
Current Scorecard
Scorecard launching with the debut issue. The Green Forecast Q2 2026 will contain our first batch of scored predictions. Subsequent issues will review them and add new ones. This page will be updated with each issue.
Why This Matters for You
If you’re making business decisions based on cannabis market forecasts, you deserve to know whether the forecaster has a track record. Most don’t publish one. We do.
Over time, the prediction scorecard will build a verifiable track record that lets you evaluate whether our analysis is worth paying for — not based on marketing claims, but based on whether we actually get things right.